They just need a push in the right direction. Yet there are buyers out there who will take an educated punt on a car.
Nobody wants to take a chance on a car that could leave them stranded, could burst into flames, could lose value precipitously or cost a fortune to run. The problem lies with the conflict playing out between our fascination with the new and our innate caution. Australia’s top-selling brand (and globally too) is admired and respected for its products’ longevity, functionality and low cost of ownership.īut as esteemed as the Japanese brand may be, a lot of buyers want something other than a Toyota in their driveway. You could argue the point where IBM is concerned, but not the automotive equivalent, Toyota. No-one’s job hinges on buying a dependable product that does everything right, in other words.
No-one ever got fired for buying IBM, the adage goes.
